Email Campaign Templates
Two template options for Toluna's email campaigns using their current branding and style guide.
Dentsu
posted by JLord
Scotts' Mobile Campaign
The challenge here was to create a mobile version design of the Scotts' Miracle Grow website in 4 days while retaining all current functionality and basic "look and feel".
HUGE Inc.
posted by JLord
Employee Photo Campaign Concept
For me, the mark of a great Ad Agency is its commitment to creative learning opportunities for its designers. During my time at HUGE Inc, one of the great ones, I was fortunate to be able to participate in "Photo Night"; one of their excellent extracurricular activities they frequently host for their designers. We were tasked with using random items found around the office to create a photography-driven creative campaign concept. I decided to tackle Employee Photos.
“2 Nadine̶...
posted by JLord
Music Video
4 months, 2 shoots, a few edits and hundreds of hours of After Effects compositing and rotoscoping...1 music video.
Weight Watchers
posted by JLord
eCRM Newsletter Design
A good part of my 4 years as Art Director at Weight Watchers involved eCRM Newsletter Design. What i loved about it was the challenge of using essentially the same exact message each month to craft a communication that still feels fresh. eCRM forced me to really work my creativity while having to "color within the brand lines' so to speak; a difficult task that all Art Directors know well. Everything from pulling images to using effective color, to crafting a new newsletter experience (for example; including a recipe within the newsletter itself) was(and still is) a part of my toolbox.
Sprayground
posted by JLord
Graffiti Legend Cope2 for Sprayground
For the launch of Sprayground's brand new Cope2 bag, I had the very good fortune to meet (and shoot) the legend himself. Cope2 is graffiti royalty and one of the original OG's of street art.
Sprayground
posted by JLord
Ad Campaign
This is my first in a new series of vignettes for Sprayground featuring interesting New Yorkers in interesting places. Some of which included the LIRR, NYC subway and the middle of Times Square on an extremely cold day.
Sprayground
posted by JLord
Ad Campaign
A long and lazy (not really) Saturday skateboarding in Harlem. Why not?
Akeli James for Sprayground.
Sprayground
posted by JLord
Spring 'll Photo Shoot
Behind the Scenes footage of the brilliant model/photographer Henry Hargreaves (he of the 3D Boob-Book fame) shooting the Spring '11 Graffiti Bag line out in Williamsburgh, Brooklyn.
Gilt Groupe
posted by JLord
"Haul Video" Pilot Concept
"Gilted" is a pilot I created for Gilt Groupe aimed at showing real people displaying (and wearing) their favorite Gilt purchases. I intended for the concept to be the adult version of a "haul video".
Weight Watchers
posted by JLord
eCommerce
Various examples of eCommerce-related design for Weight Watchers. As a business they both endorse products as well as produce and sell their own. The challenge here was to create a way to stylistically distinguish between the two, yet maintain a consistent aesthetic.